Beardo isn’t just a brand—it’s a symbol of innovation, risk-taking, and the evolving landscape of men’s grooming in India. In just a few short years, Beardo transformed from a humble startup into a nationally celebrated name, setting new standards in the male grooming segment.
The Humble Beginnings
Beardo was founded in 2015 by Ashutosh Valani and Priyank Shah, two visionaries who spotted a clear gap in the Indian grooming industry. While women’s personal care products dominated the market, men had limited options tailored to their needs.
Operating from a small garage with limited resources, they launched Beardo with one goal in mind—to redefine grooming for Indian men. Despite early hurdles like market hesitation and tight funding, their commitment never wavered.
Focus on Quality & Product Innovation
Beardo started with a single product: Beardo Beard Oil. It quickly became a bestseller, thanks to its natural ingredients and effective results. This wasn’t just grooming—it was about expressing individuality.
From the start, Beardo emphasized:
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Premium-quality ingredients
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Sleek, masculine branding
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Products designed exclusively for men
As the brand gained traction, they expanded into beard washes, balms, hair waxes, and even skincare solutions—always keeping innovation at the core.
Marketing That Spoke to a New Generation
Beardo’s rise was fueled by its smart digital marketing strategies:
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Collaborations with influencers and YouTubers
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Relatable and bold ad campaigns
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Strong presence on Instagram, YouTube, and Facebook
Instead of traditional marketing, Beardo focused on storytelling that celebrated confidence, masculinity, and personal style—winning the hearts of urban millennials.
Strategic Growth and Diversification
Beardo’s journey includes several smart moves that fueled its growth:
1. Product Expansion
They expanded into:
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Fragrances made exclusively for men
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Skincare and haircare products
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Grooming kits and accessories
Beardo continuously launched new products based on customer trends and feedback, staying ahead in a fast-moving industry.
2. National and International Reach
From local markets to pan-India reach, Beardo soon expanded to countries in:
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The Middle East
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Southeast Asia
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The United States
Their authentic Indian roots combined with global grooming trends helped them connect with diverse audiences.
3. Online and Offline Presence
Beardo quickly built a strong e-commerce base through platforms like Amazon and Flipkart. Later, they also entered retail stores and pharmacies, reaching customers who preferred offline shopping.
Strategic Collaborations
To strengthen their brand, Beardo partnered with:
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Bollywood celebrities
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Cricketers
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Digital content creators
These partnerships helped create buzz and trust around the brand. They also hosted grooming events and pop-up experiences to directly engage with their audience.
Commitment to Social Impact
Beardo didn’t just focus on business—they gave back through:
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Grooming workshops for underprivileged youth
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Educational awareness programs
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Support initiatives for skill development
Their community-driven efforts added to the brand's positive public image.
Challenges and Learnings
Every success story has hurdles. Beardo faced:
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Competition from big FMCG players
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Supply chain and scaling issues
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High expectations for consistent quality
Through resilience and a focus on customer satisfaction, Beardo navigated these challenges and emerged stronger.
A Milestone Acquisition: Marico Enters the Picture
In 2020, Beardo was acquired by Marico Limited, a top Indian consumer goods company. This acquisition:
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Gave Beardo access to Marico’s supply chain and R&D resources
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Boosted nationwide distribution
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Validated Beardo’s brand value and market potential
With Marico’s support, Beardo scaled faster while staying true to its unique identity.
Beardo’s Impact on the Grooming Industry
Beardo changed how men in India think about self-care. Its success inspired a wave of startups focused on men’s grooming, fueling a niche yet rapidly growing segment of the beauty industry.
Their branding and influencer-driven marketing became case studies for modern D2C brands, especially in the personal care space.
Beardo’s Product Categories
Beardo now offers a complete grooming experience with categories like:
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Beard Oils – For nourishment and shine
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Beard Balms & Waxes – For styling and hold
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Beard Wash & Scrubs – For deep cleansing
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Mustache Waxes – For precise grooming
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Hair & Skin Care – Including shampoos, face washes, and serums
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Perfumes – Masculine, long-lasting fragrances
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Accessories – Beard combs, scissors, and more
Wrapping Up
From a small garage in India to international markets, Beardo’s journey is a true example of modern entrepreneurship. It shows how innovation, persistence, and smart branding can create a movement, not just a brand.
Beardo isn't just about products—it's about empowering men to feel confident and take pride in their appearance. Their story continues to inspire thousands of young entrepreneurs and grooming enthusiasts.
Frequently Asked Questions (FAQs)
Q1. Who founded Beardo and when?
Beardo was founded in 2015 by Ashutosh Valani and Priyank Shah in India.
Q2. What makes Beardo stand out?
Beardo focuses exclusively on men’s grooming, offering innovative, high-quality products with a strong brand identity.
Q3. How has Beardo grown beyond India?
Beardo expanded internationally to markets in the Middle East, Southeast Asia, and the USA, gaining popularity through e-commerce and retail partnerships.
Q4. How did Marico's acquisition benefit Beardo?
The acquisition brought better infrastructure, expanded distribution, and increased market reach while maintaining Beardo’s unique identity.
Q5. What are some of Beardo’s best-selling products?
Top products include beard oils, balms, beard wash, perfumes, hair wax, and skincare solutions.