From a humble bhujia shop in Bikaner to becoming a household name across India and beyond, Haldiram’s is a true embodiment of perseverance, quality, and strategic growth. With a valuation crossing $3 billion and products available in over 80 countries, Haldiram’s is more than just a snack—it’s a legacy.
The Name Behind the Brand
The story begins with Ganga Bishan Agarwal, fondly called 'Haldiram' in his childhood. Born in a Marwari family in Bikaner, he dreamt of reshaping the snack business as early as age 11. In 1941, his dream took form with the introduction of a premium version of bhujia under the name 'Haldiram’s'.
The Early Innovation: Moth Beans Magic
During the early 1900s, bhujia was a common snack across Bikaner, but Haldiram wanted to stand out. After experimentation, he replaced traditional gram flour with moth beans, giving bhujia a crunchier texture. Despite market rates being 2 paise/kg, he priced it at 5 paise, successfully establishing it as a premium product. To honor local culture, he even named the variant 'Dongar Sev' after the King of Bikaner.
Expanding Through Generations
In 1960, the legacy was taken forward by Shiv Kishan Agarwal, Haldiram’s grandson. The business branched out into Bikaner, Kolkata, and Nagpur. While Bikaner and Kolkata embraced Haldiram’s quickly, Nagpur needed awareness. To appeal to the local Marathi population, he introduced and distributed free samples of Kaju Katli, which helped win trust and loyalty.
The Strategic Visionary: Manohar Lal Agarwal
Manohar Lal Agarwal, the current chairman, joined in 1973 and played a pivotal role in branding and modernization. He introduced new packaging standards—zip locks, standee pouches, high-quality sweet boxes—and focused on maintaining hygiene, shelf life, and appeal. A new outlet in Delhi's Chandni Chowk further solidified the brand’s national presence.
Surging Revenues and Market Share
As of 2023, Haldiram’s clocked a whopping ₹9,215 crore in revenue, outpacing its rivals—Balaji Wafers (₹5,296 crore) and PepsiCo India (₹6,430 crore). Its unwavering focus on quality, innovation, and consumer connection has been key to its dominance in the FMCG snack space.
Customer-Centric Product Strategy
Haldiram’s product line is a celebration of Indian taste. From all-time favorites like Aloo Bhujia and Soan Papdi to premium sweets like Gulab Jamun and Kaju Katli, their offerings connect emotionally with consumers. Their ready-to-eat range—Upma, Poha, Dal Chawal, Kadhi Chawal—has found a loyal base among busy urban Indians.
The Restaurant and Dine-in Revolution
Haldiram’s has ventured into casual dining too. With full-fledged restaurants across major cities, they serve Indian delicacies ranging from Kadhai Paneer to Jeera Rice and Matar Malai. Though priced on the higher side for casual meals, the brand ensures consistent quality and taste, keeping loyal customers coming back.
International Expansion and Diaspora Connect
Beyond Indian borders, Haldiram’s has struck a chord with the Indian diaspora. With outlets and export partners in the US, UK, Canada, UAE, and beyond, the brand is now a global ambassador of Indian snacking culture. Gift hampers, festival specials, and e-commerce availability have strengthened its international appeal.
Wrapping Up
The story of Haldiram’s is one of grit, tradition, innovation, and trust built over generations. What started as a small-town snack dream now stands as a global food brand—one that continues to evolve while holding on to its authentic roots. Haldiram’s is not just about snacks—it’s a story that millions relate to with pride and nostalgia.
Frequently Asked Questions (FAQs)
Q1. What is Haldiram’s known for?
Haldiram’s is best known for its wide range of Indian snacks, sweets, ready-to-eat meals, and high packaging standards, making it India’s most trusted food brand.
Q2. Can I buy Haldiram’s products online?
Yes, Haldiram’s products are available on e-commerce platforms like Amazon, Flipkart, and their official website for delivery across India and overseas.
Q3. Does Haldiram’s offer gift hampers?
Absolutely. During festivals and special occasions, Haldiram’s offers attractive gift hampers and combo packs featuring sweets, namkeen, and ready-to-eat items.
Q4. Where are Haldiram’s restaurants located?
Haldiram’s dine-in restaurants are available in major Indian cities like Delhi, Nagpur, and Kolkata, serving a full menu of traditional Indian meals.
Q5. What are Haldiram’s most popular products?
Aloo Bhujia, Soan Papdi, Kaju Katli, Gulab Jamun, and the ready-to-eat Upma and Poha are among the most loved Haldiram’s offerings.