In the world of construction, delays and inefficiencies often start long before the first brick is laid. For years, India's construction supply chain suffered from outdated systems, unreliable vendors, and cost leakages. That was until Infra.Market entered the scene. Launched in 2016, this B2B construction tech startup has disrupted the status quo by digitizing procurement and offering a seamless buying experience for materials like cement, steel, and chemicals.
Bridging the Gap Between Manufacturers and Buyers
Infra.Market was born out of a simple yet powerful idea: make construction material procurement as easy and reliable as online shopping. Co-founders Aaditya Sharda and Souvik Sengupta saw how fragmented and inefficient the market was and decided to change that. Their platform connects buyers—contractors, builders, real estate developers—with verified suppliers, ensuring quality products at the best prices, delivered on time.
This digital-first approach not only enhances transparency but also brings order to an industry that traditionally relied on phone calls, manual negotiations, and guesswork.
The Business Model that Built a Billion-Dollar Company
Infra.Market runs on a technology-led B2B marketplace model. At its core is a digital platform that aggregates demand from buyers and matches it with reliable manufacturers, often at bulk pricing. This benefits everyone: suppliers gain access to a wider market, and buyers enjoy lower costs and faster delivery.
Their revenue primarily comes from commissions on supplier transactions, along with added income from offering logistics and financing support. Advanced tech—like AI-powered demand forecasting and real-time delivery tracking—streamlines the supply chain, making it smarter and more predictable. This focus on efficiency and value has helped Infra.Market become a go-to partner for construction procurement in India and abroad.
Founders Who Knew the Market Inside Out
Aaditya Sharda, with deep roots in the construction materials business, brought real-world experience and supplier relationships to the table. His understanding of market needs helped shape the company’s go-to-market strategy.
Souvik Sengupta, an IIT alumnus with engineering and project management experience, focused on building a scalable, tech-first platform. Together, they built more than just a business—they created a movement that challenged how the construction industry operates.
Their leadership is backed by a passionate team of engineers, supply chain managers, and customer experience experts who ensure that the platform delivers results every day.
What Makes Infra.Market Stand Out?
Infra.Market isn’t just a digital catalogue of building materials. It’s a full-service ecosystem designed to remove every friction point in the procurement journey. Here’s what makes it different:
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Wide Product Range: From cement and steel to paints and chemicals, it covers all construction needs.
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Quality Assurance: Rigorous supplier audits and quality checks ensure only the best materials reach the site.
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Transparent Pricing: No hidden costs or guesswork—everything is upfront and data-driven.
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Live Shipment Tracking: Real-time logistics updates so clients can plan and execute projects with confidence.
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Financing & Credit: Buyers can opt for flexible payment terms, making big purchases more accessible.
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Eco-Friendly Focus: Encourages the use of sustainable materials and green construction practices.
Competing in a Tough Market
Infra.Market operates in a crowded B2B space, with strong competitors like Moglix, OfBusiness, BuildSupply, Tradohub, and Industrykart. While each brings something unique to the table, Infra.Market holds its edge with:
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Superior technology and analytics capabilities
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Integrated supply chain and logistics support
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Deep focus on customer satisfaction and operational excellence
Its blend of digital intelligence and ground-level execution allows it to outperform older, slower procurement systems and even newer players lacking end-to-end control.
Growth, Recognition, and Unicorn Status
In just five years, Infra.Market went from a bootstrapped idea to a $2.8 billion unicorn, joining the elite club of startups reshaping India's economy. In 2021, it raised over $400 million from top-tier investors like Tiger Global and Accel Partners. This funding helped accelerate product innovation, supply chain capacity, and international expansion.
The company’s success story has been decorated with industry accolades, including:
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Unicorn Status in 2021, crossing $2.5 billion valuation
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Startup Leadership Awards for innovation in construction tech
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Global Recognition as it expanded into the Middle East and Southeast Asia
These achievements are proof of its impact—and just the beginning of its larger vision.
The Road Ahead: Building Smarter, Greener Futures
Infra.Market is not just looking to grow bigger—it’s aiming to build smarter. The company is doubling down on:
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International Expansion: Entering new global markets to support infrastructure development.
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Product Diversification: Launching prefab and modular building materials to boost construction speed.
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Sustainability: Promoting eco-friendly products and practices, including recycled and low-carbon materials.
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Blockchain Integration: Enhancing supply chain transparency with next-gen tech for trust and traceability.
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Strategic Partnerships: Collaborating with top manufacturers and tech innovators to build the future of construction.
Wrapping Up
Infra.Market is proof that even in the most traditional of industries, innovation can thrive. By bringing transparency, efficiency, and accountability to the construction materials supply chain, it has empowered thousands of businesses to build better—and faster.
From startup to unicorn, its journey is inspiring not just because of its success, but because of its impact. Infra.Market isn’t just delivering materials; it’s laying the foundation for a new way of building India and beyond.
Frequently Asked Questions (FAQs)
Q1. What is Infra.Market?
Infra.Market is a tech-driven B2B platform that simplifies the procurement of construction materials by connecting buyers with verified suppliers and offering end-to-end logistics and financing support.
Q2. Who are the founders of Infra.Market?
Infra.Market was founded by Aaditya Sharda and Souvik Sengupta in 2016. Aaditya brings construction material market expertise, while Souvik contributes technological and operational leadership.
Q3. How does Infra.Market ensure quality?
The platform enforces strict quality control through supplier audits, certifications, and regular checks to ensure buyers receive reliable, high-standard materials.
Q4. What makes Infra.Market unique from other platforms?
Its use of AI, end-to-end supply chain services, live tracking, financing options, and sustainable material offerings make Infra.Market a one-stop solution for all construction procurement needs.
Q5. Is Infra.Market available outside India?
Yes, the company has already expanded to regions like the Middle East and Southeast Asia and continues to pursue global opportunities.
Q6. How does Infra.Market generate revenue?
Its revenue comes from supplier commissions, logistics services, and financing solutions offered to customers and vendors on the platform.
Q7. Can individuals use Infra.Market?
Currently, Infra.Market is primarily focused on B2B clients such as real estate developers, contractors, and infrastructure firms—not individual buyers.