Moneyview Success Story: How Two IITians Built a $1.2 Billion Fintech Unicorn

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TheStartupStories

03.07.2025

Moneyview Success Story: How Two IITians Built a $1.2 Billion Fintech Unicorn

Managing personal finances has always been a challenge in India. Recognizing this gap, two IITians—Puneet Agarwal and Sanjay Aggarwal—launched Moneyview in 2014, a fintech app designed to help users take control of their money effortlessly. What started as an expense tracker is now a full-fledged financial ecosystem offering personal loans, budgeting tools, and investment features—earning the title of a fintech unicorn with a $1.2 billion valuation by 2024.

The Vision Behind Moneyview

Both founders, with backgrounds in tech and finance, experienced the day-to-day difficulty of budgeting and managing multiple financial accounts. They saw an opportunity to simplify this process using technology. Their goal: empower every Indian with a digital tool to manage finances, track expenses, and access credit without hassle.

How Moneyview Works

Moneyview is more than just a personal finance tracker. It scans SMS alerts from your bank and credit card providers to offer a unified view of your financial health. The app supports multiple Indian languages including Hindi, Tamil, Bengali, Telugu, Kannada, and Gujarati. With over 10 million downloads, the app helps users:

  • Track daily expenses
  • Monitor bills and get payment reminders
  • Manage monthly budgets
  • Apply for personal loans instantly
  • View all bank, card, and loan accounts in one dashboard
Revenue and Business Model

While the core app is free, Moneyview earns revenue through:

  • Green Account: Launched in partnership with ICICI Prudential Mutual Fund, this feature allows in-app investments and earns commission per transaction.
  • Loan disbursement: The platform offers personal loans and earns interest spreads.
  • Future offerings: Investment advice and wealth-building tools planned for roll-out.

The freemium model enables mass adoption, while financial products create monetization opportunities.

Meet the Founders: Puneet Agarwal & Sanjay Aggarwal

Puneet Agarwal (IIT Delhi, MBA Purdue) worked with Google, McKinsey, and Capital One before starting Moneyview. Sanjay Aggarwal (IIT Delhi) was previously associated with Yahoo and also founded the education portal Minglebox.

Their combined expertise in tech, analytics, and finance played a key role in shaping Moneyview’s success. With a team of over 200 professionals, Moneyview continues to build user-friendly, secure financial tools for India.

Competitive Edge and Market Position

Moneyview stands apart in the crowded fintech space due to:

  • Strong data privacy (256-bit encryption)
  • Multilingual support
  • Easy loan access for underserved users
  • Seamless user experience

Competitors include Walnut, Gullak, Smartspends (for tracking), and lending platforms like Faircent and Capital Float. Despite the competition, Moneyview’s unique combination of finance tools and loan services keeps it ahead.

Awards and Milestones
  • Named Google Best App of 2015
  • Runner-up at the IBM Startup Challenge
  • Featured in SutraHR’s Top 100 Startups in India 2018
  • Reached $1.2B valuation in October 2024

These accolades highlight the app’s innovation and user value over the years.

Future Goals and Roadmap

Moneyview is now focused on:

  • Managing $1 billion in assets under management (AUM)
  • Introducing automated investment advisory tools
  • Expanding its loan product line
  • Strengthening profitability and user growth in Tier 2/3 cities

As more users embrace digital finance, Moneyview plans to play a major role in shaping India's financial literacy and independence.

Wrapping Up

From solving a simple budgeting problem to building a multi-service fintech unicorn, Moneyview’s journey is one of vision, innovation, and execution. With over 10 million users, support for multiple languages, and powerful tools for personal finance, the app is redefining how Indians manage their money. Backed by strong leadership, secure technology, and a clear roadmap, Moneyview is set to empower the next 100 million users with smart financial choices.

Frequently Asked Questions (FAQs)

Q1. What is Moneyview used for?

Moneyview is a personal finance app that helps users track expenses, manage budgets, and access instant personal loans.

Q2. Who are the founders of Moneyview?

The app was founded in 2014 by IIT alumni Puneet Agarwal and Sanjay Aggarwal.

Q3. How secure is Moneyview?

Moneyview uses 256-bit encryption and only reads transactional messages—not OTPs or personal data—ensuring strong data privacy.

Q4. How does Moneyview earn revenue?

Moneyview earns from investment commissions via its Green Account, loan interest spreads, and upcoming premium features.

Q5. What languages does Moneyview support?

The app is available in six Indian languages: Hindi, Tamil, Bengali, Telugu, Kannada, and Gujarati.

MoneyviewFintech StartupPuneet AgarwalSanjay AggarwalPersonal Finance AppIndian StartupsExpense TrackerMoney ManagementFintech UnicornIIT Founders