In a world where beauty standards are constantly evolving, MyGlamm emerged with a mission to bring beauty closer to everyone—without the barriers of cost, access, or complexity. Founded in 2015, this Mumbai-based startup tapped into India’s growing love for self-expression and self-care, offering not just cosmetics, but confidence in a bottle. With an online-first model, a strong influencer ecosystem, and an unwavering focus on personalization, MyGlamm quickly grew into one of India’s top direct-to-consumer beauty platforms.
The Vision Behind MyGlamm
Beauty in India had always been aspirational, but often inaccessible. High-end global brands were expensive, and local options didn’t always deliver on quality or innovation. Darpan Sanghvi, already an experienced entrepreneur, noticed the gap. With a strong belief that luxury beauty should be affordable and inclusive, he teamed up with Priyanka Gill—a digital content powerhouse—to build MyGlamm. Together, they fused technology, content, and community into one seamless beauty experience.
What Makes MyGlamm Different?
MyGlamm isn't just another cosmetics brand; it’s a beauty ecosystem. Users can shop for makeup, skincare, and personal care items through a sleek app and website, while also watching tutorials, reading reviews, and getting personalized product suggestions. It’s like having a beauty advisor in your pocket. Add to that an offline presence through flagship stores, and you get a hybrid experience tailored for modern Indian shoppers.
A Business Model Rooted in D2C Innovation
At the core of MyGlamm’s success lies its smart and agile business model:
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Direct-to-Consumer (D2C): Products go directly from MyGlamm to the customer—no middlemen, better margins, and better pricing.
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E-Commerce First: Most of MyGlamm’s revenue comes from its website and mobile app, making shopping seamless and accessible.
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Beauty Subscription Plans: Regular customers enjoy perks like early access to new launches, discounts, and free shipping.
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Retail Expansion: Select flagship stores across metros let customers try before they buy.
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Influencer Marketing & Collaborations: By working with beauty influencers and Bollywood celebrities, MyGlamm builds authentic visibility.
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Ad Monetization: Strategic in-app ad placements bring in extra revenue from partner beauty brands.
Meet the Founders: Blending Beauty with Business
Darpan Sanghvi, the founder and CEO, is no stranger to building consumer brands. His vision was simple: create a beauty brand that felt global but spoke the language of Indian consumers. Priyanka Gill, co-founder and president, brought in a storytelling angle through her digital media platform, POPxo. This fusion of commerce and content became MyGlamm’s secret weapon, turning beauty into a community-driven experience.
Why Customers Love MyGlamm
There’s a reason MyGlamm built a loyal following. Here’s what makes it click:
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Inclusive Product Range: Lipsticks to serums, bath salts to BB creams—MyGlamm has it all.
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Cruelty-Free and Clean Beauty: All products are free from animal testing, with a growing number of vegan and eco-conscious formulations.
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Smart Technology: AI-driven tools offer personalized product suggestions based on skin type, tone, and preferences.
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Tutorials & Content: Integrated beauty tips, how-to videos, and influencer reviews make decision-making easy and fun.
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Customer Rewards & Loyalty Points: Shoppers earn points with every purchase, encouraging repeat buys.
Standing Strong in a Competitive Market
India’s beauty market is buzzing with innovation. But MyGlamm has carved its space amid giants like:
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Nykaa: A beauty e-commerce leader with its own product lines.
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Sugar Cosmetics: Known for bold, high-performance makeup for younger audiences.
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Lakmé: A legacy brand with strong offline presence and loyal user base.
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Mamaearth: Offering toxin-free, nature-based products for the conscious consumer.
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Purplle: A budget-friendly beauty e-store with a fast-growing product line.
While competition is stiff, MyGlamm thrives by staying ahead in content-driven commerce, influencer integration, and direct customer relationships.
Awards, Recognition & Big Wins
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Unicorn Status: MyGlamm joined the unicorn club in 2021 after raising funds from Accel, Ascent Capital, and Amazon.
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M&A Moves: Acquired POPxo and BabyChakra to build a full-stack beauty and parenting platform.
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Customer Love: Over 10 million app downloads and thousands of 5-star reviews.
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Sustainability Milestones: Launched eco-friendly packaging and refillable product formats.
Looking Ahead: MyGlamm's Future Plans
The brand isn’t resting on its laurels. Here’s what’s coming next:
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International Expansion: Exploring the Middle East and Southeast Asian beauty markets.
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More Product Innovation: Launching dermat-certified, high-performance skincare lines.
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AI & AR Try-On Features: Augmented reality tools to let customers try makeup virtually before purchasing.
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Offline Store Growth: Planning to open 100+ experience stores across India in the next two years.
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Sustainability Focus: Increased efforts to reduce plastic use, carbon footprint, and promote clean beauty.
Wrapping Up
MyGlamm isn’t just building a beauty brand—it’s creating a movement. A movement that empowers individuals to embrace their identity, express themselves confidently, and do it all affordably. By combining tech, creativity, and heart, MyGlamm has rewritten the rules of beauty retail in India. As it looks to scale globally, one thing is clear: this startup is here to glam up the future—one lipstick at a time.
Frequently Asked Questions (FAQs)
Q1: What makes MyGlamm stand out from other beauty brands?
MyGlamm blends content, technology, and product quality to create a personalized and engaging beauty experience that feels tailor-made.
Q2: Are MyGlamm products suitable for all skin types?
Yes, MyGlamm designs products for a wide variety of skin tones and types. Many are dermatologist-tested and safe for sensitive skin.
Q3: Is MyGlamm cruelty-free?
Absolutely. MyGlamm does not test any of its products on animals and follows cruelty-free practices.
Q4: Can I try products before I buy them online?
MyGlamm offers AR-based virtual try-ons for some products, and has retail outlets in select cities for in-store experiences.
Q5: What is MyGlamm’s loyalty program?
MyGlamm rewards returning customers with points for every purchase, which can be redeemed for discounts on future orders.
Q6: Does MyGlamm deliver across India?
Yes, MyGlamm offers nationwide delivery and often ships orders within 2–5 business days.
Q7: How can I join the subscription program?
You can subscribe through the app or website to enjoy priority access, deals, and free gifts with regular purchases.